So you want to be an author? Let me tell you, it’s not an easy feat but the reward is truly worth it.
I never thought in a million years I would be a best-selling author in less than one year. I always knew there was a book inside of me but I didn’t know how to give birth to it in a way that would resonate with the masses.
As an international speaker and life teacher at that time, I knew I wanted the world to hear more of my story. I read books day and night about how to become a best-selling author. I carefully followed those steps and quickly realized I had to create my own game plan. Here’s what it looked like…Tons of mistakes that I quickly learned from, coupled with, many late nights and early mornings that affirmed my commitment. Besides, only an insanely committed person would do life on one hour of sleep. But hey, I knew the why and I had crazy glue commitment to it. You too must do the same if you really want to see your book flourish. It also looked like more no’s than yes’s, trial and error, and failure beyond belief.
Here’s the great part, holding my first published book was definitely sweeter than the taste of tears on my cheeks the nights I cried.
Here are 10 easy steps to launching your best seller:
1. Be sure of the message.
2. Tell the whole story.
3. Know your audience (women, children, college students, parents).
4. Build your platform (attend networking event, join affiliate organizations, get connected).
5. Promote you (use social media to your advantage).
6. Recognize the value you bring to the brand.
7. Create a marketing package that’s undeniable (write a book plan to present to publishing houses).
8. Go after media and don’t stop (press releases, contact local news, submit blogs about your platform).
9. Hire a PR representative.
10. Promote the platform before you sell the book.
So, here’s the deal my friends, the LAUNCH is just as important as the text. The last thing you want to do is write the book of your dreams and it not sell. Books don’t have legs. They won’t get up and sell themselves. The pre-work is just as important as signing your first copy. You must have a definitive message, solid audience, precise platform, concise book plan and killer marketing package to become a bestseller.
Remember this…YOU have to sell it before you sell it.
I don’t claim to know it all but I sure will say these steps are tried and true. Launching your best seller can be done. Remember, you don’t need a book in hand to build an audience for a message you believe in. Don’t get me wrong, the book has its advantages such as, 1) coining you as an expert in the subject matter, 2) it’ll make you an authority in the industry, 3) you will stand out among your competitors, and one of my favorites of all is 4) you will generate passive income.
How’s that for your hard work? The blood, sweat, and tears of publishing a best selling book are truly worth it. Now, get to work!